Creating Amazon Product Videos for XetraDesign
If you’ve ever gone to bed and lost your pillow, phone or glasses to the frustrating gap between your mattress and headboard then you're not alone. Thousands of people are in search of a better night's sleep and XetraDesign has the solution with the DuoWedge Lux Headboard Gap Filler Pillow, now proudly listed as an Amazon’s Choice product!
When XetraDesign decided to launch this innovative product on Amazon, they partnered with Marrone Films for professional product photos and cinematic video to spotlight it.
Claudio Tomassone, head of the project at XetraDesign, knew that standing out in a competitive Amazon marketplace would require more than just a great product—it required exceptional visuals. Working with Marrone Films, the XetraDesign marketing team received a visually stunning campaign that highlighted the pillow’s unique features and helped drive impressive sales.
Riccardo Marrone, Director at Marrone Films explained "From storyboarding and location scouting to filming and editing, we worked closely with Claudio to ensure everything aligned with the overall brand's aesthetic.”
The production crew—Rick, Tanya, Luc, and Murillo—executed a packed shot list within a tight timeframe, and with actor Jessie Tardif, the shoot flowed with ease. The result? A video that highlights the product’s practical benefits while balancing artistic shots with essential information, ensuring potential buyers have everything they need to make a purchase.
The high-quality visuals played a pivotal role, boosting the product's launch and generating strong interest . The campaign exceeded expectations. "Within the first month of launching the video, nearly 1,000 units were sold," Claudio noted. Now, as an Amazon’s Choice item, the DuoWedge Lux is making an even greater impact, proving the power of professional, thoughtful visuals in transforming customer interest into sales.
Whether you're looking to showcase a product's unique features or create content that inspires purchases, Marrone Films consistently delivers, helping brands like XetraDesign make a significant impact in competitive marketplaces. As Claudio emphasized, "Every Amazon product needs professional photos and videos, and Marrone Films captured those for us creatively and cinematically."
Discover DuoWedge Lux by XetraDesign
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