There's no better time to create content than now
In the fast-paced world of innovation and entrepreneurship, there's no time like the present to introduce groundbreaking products that challenge the status quo. Clark Draper, the mastermind behind Tyrus Watches, has done just that by bringing a fresh perspective to the watch industry.
As the saying goes, "You can't reinvent the wheel," but Clark certainly made significant improvements to its design with Tyrus Watches. His journey as an inventor, however, was no small feat, and he recognized the need for a broader platform to introduce his innovative product to the world. The answer? A Kickstarter campaign.
Kickstarter has become the go-to platform for innovators seeking to raise funds and share their vision with a global audience. Clark's Kickstarter campaign aimed to do precisely that - spread the word about Tyrus Watches and secure the funds necessary to put these exceptional timepieces into production.
"Our watch is bringing a new beat to the industry and a sweet new piece to your wrist," Clark exclaims with a laugh, adding, "That'll bring out your inner power!" His enthusiasm for the project is palpable, and it's this kind of passion that often drives inventors to succeed.
Yet, as Clark embarked on this Kickstarter journey, he recognized a need to captivate the public's attention with compelling visuals. After all, seeing is believing, and in the world of e-commerce, eye-catching visuals can make all the difference.
That's when he stumbled upon Marrone Films on Instagram, and he knew he had found the perfect creative partner to bring his vision to life. Marrone Films had previously showcased their expertise in watch promotion through an Instagram video. This video was precisely what caught Clark's eye and convinced him that Marrone Films was the ideal choice.
"Our IG account featured a video we had done with another company about a watch," explains Riccardo Marrone, the director behind the video. "That’s what made him want to work with us. From the get-go, Clark trusted us because he saw the quality of our work."
One might assume that working across international borders would pose a challenge, but not for Marrone Films. Their global reach meant that Clark, based in the United States, could work seamlessly with the Canadian team. Clark affirms, "I had no issues sending my product over for filming. We also had smooth customs interactions, so no worries there!"
Once Clark's watch made its way to Marrone Films' studio, the collaboration took flight. Ideas were exchanged, and the creative process began. "I had the idea of filming a man getting ready for his day and putting on the watch. I pitched the idea to Clark, and he loved it," recalls Riccardo. "I shot the video myself with one actor, sending clips to Clark while filming to review and keep track of our progress."
"The filming was phenomenal. I felt a part of the process even though we are countries apart, and the editing process went seamlessly too." Clark acknowledges. Despite the physical distance, the collaboration between Clark and Marrone Films resulted in a promotional video that surpassed Clark's expectations. He eagerly looks forward to working with Marrone Films again, knowing the potential their partnership holds.
"Video is the universal language," emphasizes Riccardo. "You don’t need to feel like Canada is too far away. Ship us the product, and we’ll take care of the rest."
If you're looking to launch your next product and want to create eye-catching promotional videos that your customers won't be able to resist, look no further than Marrone Films. With their global reach and creative expertise, they're the partners you need to make your vision a reality. Contact them today to take your product to the next level.
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